Our Towel Drive continues until September 30!

We’ve extended our call for donations of new and gently used bath towels to end the critical shortage at The Mustard Seed. You now have until September 30 to get in touch with us and donate.

The fact is: if just 0.3% of Calgarians donated one towel each, 100% of people in need would have the dignity of a clean towel to dry off after a shower. A little means a lot.

From our August blog:

Having a towel to dry off with after a shower seems like a common amenity, but to many members of Calgary’s at-risk community, a towel may be an uncommon luxury. Most of us have never had to dry off with an old sock, or our only set of clothes. Providing towels to organizations like The Mustard Seed ensures everyone a basic amenity and the right to dignity. Whether preparing for a job interview or having a shower for the first time in days (sometimes weeks) every single person deserves a warm towel to dry off with.

Every day, The Mustard Seed issues up to 370 towels, some of which unfortunately don’t come back for use by another member of the community in need. The Mustard Seed does incredible things for our community, and worrying about how many towels they have is something we can take off their plate by working together.

This worthy cause inspired us to launch our towel drive during the Calgary Folk Music Festival, where we collected over 1500 towels in just four days. Our founding partner Forward Level Marketing and community partner Stand & Command did an incredible job of driving this initiative with us. A huge thank you goes out to ATB Financial. ATB doesn’t just listen, they act, and when they heard our call they donated 1000 (!!!) towels without a moment of hesitation.

We’ve been so inspired by the power of our community coming together, and we need to continue that momentum. This month we’re aiming to collect 5000 towels with the support of our new community partners, Moodys Gartner Tax Law and Stawowski McGill. We know there’s no limit to what our community can do when we hear a call for help.

Want to do your part to help Calgary’s at-risk community? Here are three easy ways:

  1. Email to organize a donation of any size.
  2. Set up your own towel bin. We’ve included an 8×11 sign you can post on the bin here, and we’ll organize the collection of towels at the end of September.
  3. CMNGD is selling towels for $2.50 each to go towards this towel drive. Contact to make a purchase of towels for The Mustard Seed.


Together, we’ve got this.